This Tuesday, Canadian Doodles announced a $54 million fundraising round led by Reddit co-founder Seven Seven Six’s venture capital firm, boosting its valuation to $704 million. Other investors included participation from FTX Ventures, 10T Holdings and Acrew Capital.
On Twitter, the company, which launched the NFT Doodles collection last year, says the funds will be used to recruit engineers, creatives, marketers and senior executives. It also plans to make acquisitions.
NFT Doodles are currently trading at a low price of 7.88 ETH on OpenSea. While the NFT market has cooled down this year, the price of these tokens, still down 10% over 3 months, recorded a strong increase last Tuesday (+18%) .
In the future, Doodles wants to focus on 2 very promising segments in the NFT ecosystem: music and games. The startup has appointed Pharrell Williams as brand manager this summer. According to Julian Holguin, its CEO, music NFTs are a way to introduce people to Web3.
“We want to create products for our collector base, but at the same time use great forms of marketing like music, to bring new people into Web3 and the Doodles ecosystem,” he explained.
The release of its first project in this area is expected by March 2023. The company didn’t reveal many details, other than that it’s a collaboration with record label Columbia Records.
Last month, two other NFT collection creators also closed notable funding rounds. The startup behind NFTs DigiDaigaku raised $200 million and a16z led a $50 million Series A for PROOF collective, the publisher of the Moonbirds collection.